First Look: Online ‘bride package’ store opens very first store

First Look: Online ‘bride package’ store opens very first store

A direct-to-consumer, made-to-order luxury bridal brand name is wanting to upend the legacy bridal industry.

Floravere has exposed its very very first permanent location that is physical within the Tribeca neighbor hood of Manhattan. The brand’s collection of gowns and separates anchor the room, which includes a modern feminine appearance and modern sensibility.

The shop was created to offer personalization at every touchpoint associated with the client experience. Clients will make personal appointments by having a stylist from the brand name’s internet site, through Instagram direct message, and via text. The client can look online and pre-select gowns to put on, aided by the dresses (styled with add-ons) waiting she arrives at the store for her in one of three private bridal suites when.

The rooms, that have a dressing room and split sitting area for the bride’s relatives and buddies, contain such individualized details as an electronic wedding “mood board” (curated by the stylist) and customized playlist. Continue reading